Situation
Working with the CEO, leadership team and brand teams, since commission we’ve established a nationwide brand perception-tracking tool; redeveloped the brand hierarchy; created the narrative from purpose and values through to the company story and propositions; created a dynamic new brand identity system and launched the brand at a whole company event at the Albert Hall.
Transformation
Bruntwood is an incredibly open company - it’s only through collaboration, and connections with communities and partners that its ambitions can be achieved. So we opened up the Bruntwood ellipse and repeated it to create a ripple. It’s symbolic of Bruntwood’s approach - to begin a multiplier effect that inspires people and places to achieve even greater things.
We gave the brand the ability to adapt to its context. So the colour palette can be applied with freedom, and in near limitless combinations. Along with our photography, type, illustration and video, it celebrates the colourful, culturally rich, vibrant lives we enjoy in our cities.
“Our brand really belongs to everyone, just like our purpose.
We’re excited to see how far we can take it, and how far it can take us in uniting people to create cities that truly thrive."
Chris Oglesby, CEO,
Bruntwood.
With the brand team we’re helping make every way Bruntwood engages with its customers, colleagues and communities more akin to their spirit. More remarkable, more inspiring, more Bruntwood.
The boundaries are limitless for the Bruntwood brand. It’s been designed to grow with the business, but more than this - it’s been created to help them grow.
