Stone & River is a leading independent strategy consultancy.
Since de-merging from Egremont Group in 2016 the business operated under a dual identity, Egremont International, S&R. We were selected to discover, create and grow the Stone & River brand.
We immersed ourselves by running a CoCreation programme featuring on-site sprints and whole-team engagement. We debated, de-cluttered, created and built prototypes together.
Concepts were tested with CEOs, CSOs and other leaders from the likes of McDonalds, Costa Coffee, John Lewis and other global brands.
Stone & River’s purpose, making retail & leisure remarkable, was born.
This was paired with a compelling ‘how’ built from Stone & River’s game-changing process which enabled them to see beyond surface challenges and create high-impact, sustainable change that could be embedded into clients’ businesses.
Culturally Stone & River are light-years ahead of competitors. We helped them realise this as a key point of distinction, highlighting the team’s incredible skill and experience, as well as its hands-on, collaborative approach.
The visual identity captures Stone & River’s essence.
A logo reflects the founding belief that remarkable businesses must balance consistency and fluidity and is supported by a simple visual identity system, stark in contrast to the complex Egremont identity.
Our identity included a complete narrative system, tone of voice, methods for visualising processes and information, photography, illustration and detailed brand guidelines to guide future campaigns and growth.
The brand launched at the 2019 Brand Momentum Conference, leading to a significant new contract win within the first week of launch.