Branding Agency

The Hidden Hut is one of the Britain's great culinary gems. Nestled into the Cornish coastline the Hidden Hut offers soulful beach-food by day open-air feasts by night.

The food is exceptional, sourced from the surrounding land and sea, and crafted by Simon Stallard, possibly the world’s leading outdoor grill chef.

The Hidden Hut founders approached us to create its brand identity, website and product range.

Parello, an award-winning UK property investment agent and platform, has launched in the UK.

We created the company name, narrative, visual identity, website and brand strategy. 

Nick McCance, Parello CEO explained “Bert’s strategic insight helped us reposition from agent to specialist property investment partner. Everything, from our new name to our digitally focussed visual identity, communicates our new proposition brilliantly.”

We’re proud to unveil our work for Wonder, the new name for party product powerhouse Amscan International. We co-created the name, narrative, identity and launch materials with the leadership team and private equity partners Endless.

Wonder is the world’s market leading celebrations products and services group, with over £300m annual turnover and 2,500 employees across five continents.

We’re delighted that new Paterson building, one of the world's top five cancer research centres, has opened its doors. This pioneering, purpose-built facility will accelerate the pace of discovery, impacting people's lives the world over.

Our ReWrite Cancer brand campaign, a £20 million joint fundraising and marketing campaign from The University of Manchester, Cancer Research UK and The Christie Charitable Fund, helped raise awareness and funds for this state-of-the-art facility.

Bert client Parello has become lead sponsor for the Super League's Salford Red Devils. Parello’s logo will feature prominently on the first-team shirt, on digital hoardings for SKY TV broadcast fixtures, and also kickstarts a programme of community engagement across Greater Manchester. 

Nick McCance, Founder of Parello, shared his excitement about the collaboration, saying: “At Parello, we are honoured to join forces with the Salford Red Devils, a team that embodies the spirit of resilience and dedication.

“This is more than just a sponsorship; it’s a shared commitment to community, success, and the vibrant energy of Salford and Greater Manchester”.

The sponsorship builds on Parello’s launch earlier this year and is key to the ongoing growth of the brand. 

Bert client Federal has been named the UK's most popular cafe, and top 10 in the world, in a recent study. With over a million TikTok views, 11,332 Instagram hashtags, and an annual Google search volume of 397,200 Federal’s popularity places it alongside esteemed cafes like Onibus Coffee in Tokyo, Japan, solidifying its position as a global coffee destination.

We’re proud to unveil the new identity for City SU.

The mantra "Make Every Day Better" underpins the identity, which introduces a vibrant new visual identity system inspired by City University's rich heritage. The new identity has already sparked record engagement and participation in Union events.

The project was one of Bert's two annual passion projects, usually reserved for start ups, non profits, or cultural institutions to boost their growth through the power of branding. Applications for 2025 are now being welcomed, providing match-funded access to our team's expertise and full suite of services. Organisations can apply at hello@bertagency.co.uk.

Bert client Thinc has opened its first overseas office in Toronto. 

This is the latest in a series of significant advancements for Thinc, which rebranded with Bert in January 2020. Thinc’s Toronto team is joining the community at MaRS Waterfront, one of Toronto’s most innovative tech and innovation hubs.

Elliott Davies, Snr Project Manager at Bert said "We love partnering with ambitious brands as they enter new markets.  Toronto was a natural step for Thinc. They have a fresh perspective on AI and emerging technology which has already proven to resonate deeply with Canadian audiences. We're proud to support them as they continue to drive remarkable change for their clients across the Atlantic." Visit wearethinc.com for more information. 

We’re delighted to announce that Nick McDonald has completed his Digital Marketing Level 6 Apprenticeship at Bert. 

Jon Burdon, Head of Digital at Bert said: “Nick's achievement is a testament to his hard work, commitment and determination. We couldn't be prouder to see him reach this milestone and embark on the next chapter of his career.”

We’re delighted to announce the launch of Latitude, a specialty wholesale coffee roaster and subscription-based retailer. 

Latitude’s goal is simple, they want to help people enjoy great coffee. The company offers a variety of roasts and blends that capture what people love to drink.

We created the strategy, name and identity for the world’s first net-zero carbon industrial cluster, Origin. 

As one of only two UK ‘Track One’ projects, Origin will lead the way in converting natural gas into low carbon hydrogen and is expected to bring £2 billion of new investment to North West England.

We were appointed by global retailer Rituals as its creative partner to deliver the logo design and motion identity for the House of Rituals, a flagship lifestyle concept store in Amsterdam.

The animated logo and assets enhance the new brand, which has helped make the House of Rituals a top-five visitor attraction in Amsterdam.

In February 2011 we opened our first studio on Manchester's Princess Street with zero clients, two team members and the ambition of becoming a global brand agency. We're thirteen years into our journey and delivered over 160 branding projects, been named Manchester's best branding agency, pitched against (and conquered) some of the world's top branding agencies, and delivered award winning identities and brand strategies for global companies including the BBC, Rituals, adidas, EY and MBNA. In December we'll be celebrating some of the people and projects that have helped us on this journey. Ticket information will be made available on our social channels.

We've been awarded Webflow Partner status. Jon Burdon, Head of Digital at Bert said "This is an essential part of our mission to deliver brands in the most compelling way possible through digital channels".

"We've built a reputation as one of the UK's best branding companies and we're swiftly becoming a go-to digital design and build partner.

"Webflow is designed to enhance creativity, as demonstrated in our rapidly growing portfolio of digital clients."

Early entries for our Summer 2025 internship programme are now open, offering a unique opportunity for aspiring designers and developers to gain experience in branding, digital and marketing. Our class of 2024 supported our team in creating transformative brands for a global client base. Working with our team they learnt how to take strategic insight to craft identities and communications that create real market impact. To apply email hello@bertagency.co.uk with the subject line '2025 Internship'.

Manchester’s fastest growing technology district continues to grow with the topping out of Circle Square No.3.

We delivered the narrative, tone of voice, design direction for its public and investor websites, a new visual identity and a range of creative solutions including naming for the streets and the new city park, which has been richly brought to life on way-finding, signage, digital and print.

The work has helped Circle Square become fully let, attracting global technology brands and customers like Roku, Bosch and Autocab (an Uber business).

Go Further's team in New York, Kigali and London chose Bert as its branding agency to deliver its new identity and website.

Go-Further, a specialist travel company offering immersive journeys to Africa. The brand has launched with acclaim, featuring in global news and media outlets including Condé Nast, National Geographic, CNN, The New York Times and the Guardian.

The Bazaar Group, the UK's leading designer, manufacturer, wholesaler and retailer of beanbag seating, has selected Bert to develop its new European retail strategy and create brands and identity.

Working with the businesses in-house team we developed the name Mallo, multi-lingual narrative and tone-of-voice and visual identity system.

Read the case study here.

Federal has been named the UK’s most popular cafe in a recent poll. With over a million TikTok views, 11,332 Instagram hashtags, and an annual Google search volume of 397,200 Federal’s popularity places it as the most revered in the UK, and in the top 10 globally.

We've been Federal’s branding agency since its days as a single-venue Northern Quarter cafe, creating the brand that has helped fuel its growth.

We're celebrating ten years of working with Adidas. Our ongoing partnership is a truly global venture, spanning 2,700 global stores and 16 countries. In a decade of working together we've created product names, visual identity systems, delivered highly effective design solutions, ran dozens of co-creation workshops and devised omni-channel retail campaigns for innovative brands, resulting in many brave ideas delivered.

We believe that the power of branding should be accessible to every organisation. The branding industry as a whole has a lot of work to do to overcome perceptions of high costs, difficulties in demonstrating ROI and criticism of the depth of work produced by many branding companies, which is too often superficial.

Passion Projects are, in a small way, our way of democratising branding. Every year we off-set a portion of our profits to help match-fund branding projects for SMEs and non profits. Our aim is always the same, to enhance brand performance though the creation of new brands and impactful campaigns that deliver measurable results.

Following a competitive process Marlborough appointed Bert to review its brand strategy and all group and member identities. Our work has delivered a significant Group-wide transformation, aligning the business, brands and people under a single group identity. 

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Read the case study here.

Chicago based Sales-i is trusted by over 10,000 users in leading wholesale, manufacturing, and distribution businesses worldwide. After a focus on refreshing the Sales-i brand identity, we developed the company's Hubspot desktop and mobile sites, delivering a complete digital marketing platform and full automation system. The result is a new global identity and website capable of driving over 400 complex Hubspot marketing automations that now drive Sales-i's lead generation.

Manchester's new Innovation District is helping drive understanding that Manchester is a city with global ambitions.

Located south of the city centre, the Innovation District is home to a unique concentration of business, educational and cultural assets. We created the Innovation District's brand, look book and marketing campaign, helping attract multi-billion pound investment and some of the world's biggest companies and retailers to Oxford Road.

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