Wonder Launch News

Announcing Wonder, the new name for Amscan International

We’re proud to unveil Wonder, the new name for party product powerhouse Amscan International. 

Wonder is the world’s leading celebrations products and services group, with over £300m annual turnover, 2,500 employees and operations in the UK, Germany, Sweden, Australia, China, Malaysia and Madagascar. 

Joe Hennigan, Wonder Group CEO, said: “Our old group name didn’t reflect the dynamic, global, multi-channel, multi-product group of leading brands and businesses we are today. It also caused confusion between our group and the trading name for our wholesale business.

“Every continent, country and culture on earth has its own rich, colourful traditions and celebrations. These occasions are central to our sense of identity, health and happiness.

“Our products and services enhance these celebrations. They provide reasons to come together, help people express themselves on social media, and create truly unforgettable moments.

“Our talented global team, paired with cutting-edge technology, create unforgettable moments of joy, positivity and magic for millions of people worldwide. We believe Wonder encapsulates this succinctly and brilliantly.”

The Wonder family includes renowned brands such as Ginger Ray, Party Delights, Party King, Amscan, and Everts, each contributing to Wonder's diverse celebrations portfolio.

Since the management buy-out supported by private equity firm Endless in January 2021, Wonder has experienced rapid organic growth and strategic acquisitions. With a target revenue of £500m by 2026, Wonder remains committed to expanding into new markets, innovating its products and services, and strengthening direct-to-consumer revenues.