City SU Unveils Vibrant Rebrand

We’re proud to unveil the new City SU identity for City University, London. 

The rebrand is part of City SU’s mission to enrich the student experience at City. 

Through extensive research, student engagement and co-creation workshops, the mantra "Make Every Day Better" emerged, symbolising the Union's commitment to enhancing daily student life.

The work streamlines the Union's identity to City SU and introduces a vibrant new visual identity inspired by City University's rich heritage. Unveiled at the Freshers Fair, the new identity has already sparked record engagement and participation in Union events.

Chris Moore, Head of Brand at City SU, commented "Bert's work has been truly transformational for the union. The future is looking incredibly bright!"

Explore the new identity in our case study

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