We recently received an enquiry from a CEO looking to discover her brand’s essence. “Where do you begin?” she asked.

About PFK

Founded in 1867, Penrith Farmers & Kidd’s has matured into the largest independent property group in the UK’s Lake District. 

Alive to the threat posed by online estate agents and challenging market conditions, Penrith Farmers & Kidd’s approached Bert for a brand audit to assess a proactive response. 

The Process

Bert’s Clarify process exposed strong local brand recognition, good penetration and a positive awareness of the company’s core services, but it also highlighted that a potentially lucrative audience sector was being turned off by the company’s outdated image, that regional, national and international markets remained untapped, and awareness of the company’s broader service offering was low. 

Outcome

The completed identity was executed across adverts, film, store redesign across nine sites, signage, print and the new corporate website with a fully integrated cloud property management solution.  

After over three years of declining residential property viewings and sales due to the tough economic conditions, the rebrand launched. The proactive and positive stance PFK has taken made an immediate impact on public perceptions, with viewings up 63% and sales up 41% year on year. PFK also won the UK’s best estate agency marketing award at the International Property Awards for the PFK Platinum service, impressing the judges with its innovation.

Bert continues to work with PFK to help maintain its profile as the leading property group in Cumbria, move the brand forward, and create innovative property solutions.